It’s not easy for any business to gain more customers, especially when there’s heavy competition in almost all business niches. The path to winning customers’ hearts isn’t straightforward at all. Instead each business has to think out of the box and do something that makes them stand out from the rest of the competition.
Creativity is one of the keys to success. It’s one of the main reasons why companies like Coca Cola, Amazon and Apple are at the top. You only need to take a look at a few of their brilliant advertising campaigns to really see why customers love them so much. Would Apple be Apple if Steve Jobs hadn’t pulled out a MacBook Air out of an envelope instead of presenting it to the world in the normal, boring manner? Probably not.
So if you want to get creative with your advertising efforts, we’re here to help. Here are some ideas that are sure to inspire you:
Manipulate the Environment
Who says an advertisement has to be something on TV, magazine or a streaming platform? A great way to get peoples’ attention is to turn an ordinary environment into a marketing opportunity. This could be anything from a clever piece of graffiti making use of the cracks on a wall or a billboard that interacts with some component in the surrounding.
If you plan to do something of the sort, we highly advise that you do something that’s relevant to what your brand does or stand for.
Clever Innuendos Make a Lasting Impression
If your demographic consist of only adults, then by all means try using innuendoes in your marketing campaign. However, make sure that you don’t cross the fine line between clever and creepy.
Create a High Quality Video
There’s no doubt that creative video advertisements are memorable. Every one of us could probably remember a TV ad that made a lasting impression on us many years ago. Whether it’s Qantas’ “I Still Call Australia Home” from the late 90s or the Carlton Draught one from 2005, an extremely creative video advertisement can really help propel your brand towards success.
So, if you do have the budget, we highly recommend getting in touch with the best corporate video production Melbourne-based agency and talk about putting out a high quality advertisement.
Humour Is Your Friend
Some of the most memorable advertisements are the funny ones. Clever, witty campaigns that take a different spin on normal occurrences can truly help you get the attention of way more customers. However you must always take care not to take too far. Sometimes a joke can be seen as too offensive by your customer base and therefore, it’s always good to put it through a ‘sensitivity’ test beforehand.
Work Pop-Culture into It
If you can work in a current pop-culture trend successfully into an advertisement, you’ll certainly be grabbing a lot of people’s attention. It could be a reference from one of the latest movies, a song lyric or even a meme. However, make sure that it is relevant to your brand and not out of place for your established identity.
While there are many more things you can do, these 5 ideas are a great starting point for any advertiser who wants to win more customers.