These days, most wine companies get most of their orders online. While this avenue is certainly an advantage for your company, it also leaves you with a rather large problem. This, of course, is how to ship your bottles out in a stylish and safe manner. Fortunately, there are plenty of tips and tricks that can make this quite simple for you to manage. To discover what these are, consider the pointers below:
Choose Your Packaging Carefully
If you are thinking about sending out your wine in a plain, brown box you should definitely reconsider this. Keep in mind, the first impression that your customer will have of your company – and your product – is when they get a glimpse of the packaging. If it is plain or unappealing, then it is unlikely that your client is going to think much of your wares. To avoid this problem, make it a point to design a personalised wine box that captures the essence of your product and your brand. This way, your customers will be a great deal more excited when they open the packaging up, creating an all-round positive experience.
Make It Safe and Secure
It should go without saying but it is important to make sure that the packaging is safe and secure. This way, the bottles will end up at their destination intact and in good condition. The first step to making sure of this is to get high-quality packaging – the material should be thick, sturdy, and able to keep its shape. In case you are planning on shipping more than one bottle at a time, there should be a solid insert between the compartments. This will prevent the bottles from clinking against one another while they are being moved from one place to another.
Select the Right Shipping Company
It can be tempting to select any old shipping company to handle deliveries for you. However, these agencies will not be aware of the proper guidelines to follow when shipping the bottles. As a result, there is no guarantee that the wine will end up at your customer’s house in its original condition. It is a much better idea to look up companies that specifically handle the shipping of wines or other fragile products. They will often have various safeguards in place to prevent breakage, improper storage, and more. Thus, they are worth the additional effort and cost.
Add a Little Something Extra
For your clients, opening up your packaging should be like unwrapping a present. To ensure this feeling, try to go above and beyond with the box. Now, you don’t have to do anything fancy or expensive. Sometimes, something as simple as a thoughtful note is enough to brighten up your customers’ day. Or, you can add in a little description of the wine that they have bought. Perhaps you can offer suggestions on what cheeses or dishes to pair the drinks with. Every little effort counts.
These are the main guidelines to focus on when you need to ship your wines. By paying attention to these tips, you can be certain that your bottles will arrive at their destination in their ideal condition.